Wetsuits on the beach
On holiday in Cornwall. Loads of people on the beach are clad in wetsuits. What’s that all about then? It’s certainly not cold.
My theory: it’s about conspicuous consumption. As the west continues it’s inexorable slide into the longest and deepest depression we will ever know, following the explosion of the biggest bubble ever created, these people continue to spend on wetsuits, 4x4s and God only knows what else.
Will they ever become aware of the fragility of the economy on which they depend? Or perhaps they are aware, and they are taking a sort of “better to burn out than fade away” approach?


